Building a fresh force in healthcare payments Lyric is a healthcare technology company using AI to bring accuracy and efficiency to payment integrity for health plan payers. Our challenge: build a brand as dynamic and forward-thinking as Lyric's ambition, while honoring the legacy of its trusted ClaimsXten solution. We designed a new logo, symbol and wordmark working in tandem. The symbol's overlapping shapes speak to collaboration and strength. Its forward tilt gives it energy and momentum, a visual cue for Lyric's optimism about the future of healthcare. A modern, simple typeface keeps every touchpoint clean, with communication front and center. The primary palette leans into three distinctive shades of green: Lyric Mint, Lyric Forest Green, and Lyric Evergreen, bold enough to own a category. Yellow, black, and white round out the secondary palette, keeping the system modern without losing warmth. Working closely with the Lyric team, we shaped a brand that feels seamless, progressive, and approachable, with a tone of voice to match: clear, optimistic, empathetic. Messaging centers on what Lyric does best, innovating relentlessly and making the complicated feel simple. Together, these elements announce Lyric as a fresh force in healthcare payments, a brand built to carry its mission forward: engineering fairness into the business of care.
