Heineken New Bottle Launch

Heineken launched a new bottle design to reach a new audience. The challenge was to appeal to a younger target audience without alienating their current Heineken Beer drinker. The campaign features the new embossment and a sleeker shape, while still speaking to the quality and heritage of the brand. The Press Kit, is inspired by the beautiful tactile nature of the bottle and carefully unveils the new design through subtle nuances of the iconic brand.

ADVERTISING, PACKAGING
Agency: G2  |  Associate Creative Director: Maria Samodra  |  Associate Creative Director/Copy: Jason Mandel

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