Coke Zero Enjoy Everything Island

To reconnect with our Coke Zero male loyalist, we created a unique experience to get them closer to the brand they love. We built a man-made island in Lake Llyod, right in the center of the Daytona track during the Coke Zero 400. To get a spot on the island, they had to compete in the Coke Zero Challenge Zone. The prize, the best view of the race from an exclusive area where they met with their star driver, Danica Patrick.