Gravity is a new bank aimed at UK small and medium enterprise with a huge and diverse market—which is what 90% of UK businesses are built on. Market research suggests these are underserved sectors in need of both short term lending and commercial mortgages. Their unique selling proposition is, their business services delivers and supports great relationship management and products with a retail feel.
The objective is to get people to understand the Gravity bank business and bridge the value they play and create an overarching customer experience that communicates the brand values and facilitates user engagement and brand affinity. Small businesses are the gravitational centre of communities and are vital for their health.
Our approach is to create a brand that reflects the human way to grow your business using a visual system that is true to the people they serve; moving away from the traditional cues, suggesting a more approachable look to banking.
Agency: Cognito Creative Director/Art: Maria Samodra