With today's culture and working environment, women are always trying to find ways to make their lives more manageable while multi-tasking between personal and professional life. They need to find convenience in doing their daily task because they want a simpler way to healthier living. Through research and interviews, I found that the three main things that personally resonates with them is beauty care, eating healthy and exercise.
What if there's a way to solve this challenge? The approach was to create a platform that can easily sync with their lives to inspire and empower a healthier lifestyle through a community of other women, using an app that streamlines their daily habits with their calendar so that a peace of mind is what they have at the end of the day. The brand look and feel of Simplify appeals to 30-50 year old modern active women with bold colors and a logo that feels malleable and positive.
Course: General Assembly UX Design Creative Director/Art: Maria Samodra