Agency: InterbrandHealth
Creative Director/Art: Maria Samodra
Creative Director/Art: Maria Samodra
ZYUS
ZYUS Life Sciences Inc., is a Canadian-based company focused on developing plant-based medical solutions to help people who are suffering from disease to live a fuller, more enjoyable life. ZYUS was in need of a new enterprise brand that would assert this purpose, differentiate the company, enlist the engagement of the medical community, and help them to scale their offerings. Its name ZYUS, represents the company’s commitment to life and to good—driven by purpose and potential to advance medicine. The new visual identity, messaging and positioning reframed ZYUS away from other competitors, to a new proposition for leveraging plant-based science for good.