ECD: Chris Campbell
CD: Orna Navon
CD/Consultant: Maria Samodra
Verbal: Katherine Knowles
CD: Orna Navon
CD/Consultant: Maria Samodra
Verbal: Katherine Knowles
Varian
Varian wanted to shift their company’s vision — one that once focused on its innovation, and evolve it into one that gave greater value to its customers and patients in cancer care. With the new vision, “People Powering Victories,” we’ve created a visual identity that manifests our strategic brand idea. Through the use of the storytelling symbols, marquee images and bold colors we are able to express our new vision and establish a consistent look with strong messaging that humanizes the company through its people, combined with the power of data and technology.