The makers of pasta, Ronzoni, launched their first line of sauces in Canada. Branding features a design that pay homage to Ronzoni’s equity; their pasta line. Each flavor variant is clearly delineated with earthy colors and photography that speaks to tradition and quality of fresh ingredients. The all natural seal takes color inspiration from the pasta packaging.
Tradizione d'Italia & Skinner Pasta: Packaging redesign for Ronzoni's imported line to compete with the premium pastas. Design reflects a sense of refined Italian heritage.
CD: Michael Clarke Designer: Maria Samodra Photographer: James Bareham