Diet Coke created millions of "It's Mine" bottle designs to celebrate their loyalists; each bottle with a unique look. Our task was to develop promotional program ideas to complement the Advertising Campaign, then customized it for their top retailers.
For the proposed Target concept, we teased the program through social media and in-store POS to gain engagement with instant gratification. TargetStyle on Instagram became the platform where people showed off their favorite "It's Mine" bottle design. Those who participated, would have the chance to vote for their favorite design later in the year and receive special gifts exclusively from Diet coke.
GCD: Kevin Gosselin CD: Maria Samodra ACD: Jeff Brant AD: Kyle Potter