Coca-Cola launched the Share a Coke Campaign to the US and Canada. Our task, to double the number of cans given to consumers. Since sharing was inherent in the name, we gave each visitor the ability to customize 2 cans; one for themselves and one to share with their friend. Beyond that, we also explored how this activation can live beyond experiential, tapping into cultural insights with teens through social media and PR-able ideas.
GCD: Kevin Gosselin CD: Maria Samodra CW: Sarah Guirdry AD: Lee Taylor