CD/Copy: Phil Koutsis
ACD: Maria Samodra
ACD/Copy: Jason Mandel
In collaboration with: Atlason Studio and Harry Chong (3D Design)
ACD: Maria Samodra
ACD/Copy: Jason Mandel
In collaboration with: Atlason Studio and Harry Chong (3D Design)
Heineken Design Language
The Heineken Design Language creates consistency across all below-the-line materials from visual design to 3D elements through ownable nuances of the bottle. By stripping down the elements of the brand to its simplest form, we glorified the key elements that stood out — its modern and clean lines, the green bottle which has built equity over the years, and combined it with a functional twist.